How Latina Influencer-Founded Brand Golden Dream Beauty Rebounded After A...
In 2013, Venezuelan American entrepreneur and influencer Ydelays Rodriguez manned cosmetic counters at Macy’s and created YouTube videos on the side to teach women about makeup. Six months after she...
View ArticleNew Miami Beach Store Wairua Beauty Prioritizes Sophisticated...
When selecting products for Wairua Beauty, a luxury clean beauty boutique that opened last year in Sunset Harbour, a residential area of Miami Beach dotted with trendy shops, owner Azul Villa considers...
View ArticleThis Former P&G Packaging Designer Is Betting On Waterless Haircare With New...
While Jennifer Peterson, a former Procter & Gamble packaging designer who launched Vacaville Beauty in November last year, understands that consumers tend to be fearful of trying something...
View Article“Make Seaweed Sexy”: Rootless Is Showing How Special Seaweed Can Be For...
Before launching Rootless in 2022, Sachi Singh spent more than a decade focused on what she describes as “the doom and gloom of climate work.” One of the first times she felt hopeful was when she...
View ArticleMil Usos Makes All-Body Products For Athletes Who Expect A Lot From Their Bodies
Before she launched face and body care brand Mil Usos in August 2023, Becky Williams was a Spanish court interpreter and skincare hobbyist. “I became a skincare nerd in high school in the early aughts...
View ArticleNew Skincare Brand Thu Brulé Puts Luxury Spin On Hydration
Growing up in Vietnam, Thu Brulé paid close attention to the faces around her. “I experienced firsthand the impact of a hard life, the consequences of endless work hours, and the impact of war and...
View ArticleThis TikTok-Favorite Brand Uses Fragrance To Make Laundry Less Of A Chore
When Matt Cook brought the initial idea for Mozi Wash to his sisters, they sent him back to the drawing board. Now, some four years and much viral success later, he’s glad they did. The Brigham Young...
View ArticlePlastic-Free Brand Parrotfish Wants People To Feel Pampered While Making...
Parrotfish founder and CEO Katie Pearson Fucci got an uncomfortably closeup view of plastic pollution when she was a graphic designer on National Geographic’s “Planet or Plastic” campaign, a multiyear...
View ArticleFrench Fragrance Brand Maison Matine Expands US Presence, Eyes $10M In 2024...
While colleagues at Paris design agency Centdegré, Marie Kellou and Arthur Ponroy noticed a trend. Nearly all of the high-end fragrance brands they worked with used seduction, power or success as...
View ArticleJapanese-Inspired Slow Beauty And Wellness Brand Shikohin Enters Neiman Marcus
Throughout his over 25 years building cross-border companies such as protective packaging company EXA-AIR and incubator E-studio, serial entrepreneur Takeshi Nobuhara says what’s propelled him is...
View ArticleGot Multi-Toned Lips? New Luxury Makeup Brand Vedi Beauty’s Got You With...
Growing up health-conscious in San Francisco and dealing with health issues, Nikita Magan, founder of Vedi Beauty, who had a stroke as an infant and has cerebral palsy, became exceedingly deliberate...
View ArticleAfter Gender-Affirming Surgeries, Entrepreneur Jadis Montijo Partners With...
“I had zero idea I’d end up in the beauty industry,” says Jadis Montijo, founder of cannabis consultancy Jadis and former chief strategy officer of cannabis startup The Kind Pen. Life has an uncanny...
View Article11 Years In The Making, Luxury Skincare Brand Abé & Mason Is Rooted In...
In 2010, Shino Abé was working as an auditor at a Los Angeles accounting firm when her eczema, a condition she’d struggled with as a child, flared up. She tried treating it with over-the-counter...
View ArticleNew Brand Duette Takes A Holistic Approach To Sun Protection
After being diagnosed with melanoma in 2010, Jennifer Leebow, a nurse practitioner and founder of SkinTheory Studios, dove into sun protection research to find holistic options. “I was concerned about...
View ArticleAfter 28 Years At Estėe Lauder, Alexis Szabo Starts Prestige Butt Care Brand...
After 28 years at The Estée Lauder Cos. Inc., where twerking and “asstitude” were hardly common topics, Alexis Szabo felt the lure of entrepreneurship and decided to chart his own path, first as a...
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